Client: National Social Norms Institute at the University of Virginia
Deliverables: Logo, Stationery, and Presentation Graphics
Humans are social creatures who want to fit in and belong. Our participation and acceptance in any group demands that we understand the code of normative behavior that defines the culture. If we want to belong, we observe those norms.
Yogi Berra said, “You can observe a lot by just watchin’. This logo conveys the visual process many humans use to understand and embrace cultural and societal norms. In so doing, it symbolizes the work of the NSNI.